Ron is an attorney for a DC City Council member. He had some interesting questions, but, for the most part, agreed with the need of the product. He was, however, concerned about how the business would remain sustainable. I originally thought about selling the data to civil-rights attorneys to use the data to file class-action lawsuits. Speaking with Ron got me thinking about developing new ways to make money.
I originally thought about selling the data to civil-rights attorneys via a subscription model. They could use the data, I thought, in order to file class-action lawsuits. Ron encouraged me to expand.
Read his comments below:
- I don’t think attorneys will pay for a subscription to the data. I do, however, believe that they would like to have access to the data on a case-by-case basis. I mean, maybe they can use it in their investigations. Let’s say that an attorney has a client who experienced police misconduct and they used the SWAT app to report the incident. The attorney would probably like to access the data to discover if the police officer in question has any other pending cases or has done engaged in misconduct before. So, it would ultimately be to discredit the officer.
- The SWAT app is a good idea but sustaining it seems to be the question you should think about. Because I don’t think attorneys will purchase subscriptions, how about having larger organizations underwrite the majority of the cost? NAACP and Human Rights Watch would love this data. Have you talked with them? Try asking that they, the big-name, national think tanks subsidize some of the costs and offer it to individual users at a reduced rate. You want as many users. And if you charge the users, you’ll limit the amount of data you collect.