Bryan works a marketing and business consultant of large musical organization in Baltimore. He and I tossed around some ideas over ginger beer and catfish sandwiches. He told me that I needed to think more about my broadening my target to reach more mass—a good idea.
This is what he had to say
- Who is your target market?
- If it’s black and latino folk, isn’t that a small market? How will you build a business by targeting such a small number of people—10-12 million people.
- I suggest you broaden this to include more than just complaints about the police. You should broaden this as a tool for everyone. You market it like this: “the system of policing is broken. Thus, members need to participate more closely with the policing of their neighborhoods” This was you could offer a service that provides everyone the ability to report crimes—not just committed by police—but report all crimes in real time.